Lord Sugar is finally back on our screens firing the idiots that somehow make it onto the program. I heard a very true fact on the radio today: the first seasons offered the audience the chance to see actual professionals perform at their best (does anyone remember Ruth Badger?). I remember thinking that I really wanted to try my hand in business, but watching today's contestants I'm left feeling I dodged a bullet, working with people who act like the back end of a flatulent giant living ego because they think they should is simply ridiculous. They certainly are very good, and some have an admirably suave... but please loose the childish attitudes!
We're left with a program that entertains us, the public's interest in business is replaced with hope that the contestants will fail and get yelled at by the big boss.
But that's fine because we remember why we watch it, it's terrific fun and if these characters can make it then I'm sure I can.
